This website aims to characterise technology and tools that are helping PR practitioners work smarter and more efficiently. It also aims to explore the impact of artificial intelligence (AI) on PR.

Each of the tools characterised by the project was crowdsourced by the CIPR #AIinPR panel. You find out about the panel’s work on its website.

You’ll almost certainly spot tools that we’ve missed. When you do please make a submission via this online form. It’ll take you less than two minutes.

Vendors are welcome to submit their own products. If you think we’ve got something wrong please submit a revision via the form.

Thanks to Ballou PR’s Maria Loupa for helping to drive this project on behalf of the CIPR #AIinPR panel.